Experience | Maverickandco

Over our collective careers, we have each delivered positive business impact for some of the most recognizable U.S. and global brands.

To see these results in action, hover over the brand names below.

Finding opportunity where others can't

Created a unique brand positioning for this new player in the business deposits category

+22% increase in mobile banking

users that moved costly transactions out of the financial centers and generating significant cost saving for the business

Relaunched radio program with new hosts, and modernized their content distribution to clients

Developed premium communications to high value audiences

+20% in January 2023 bookings –

the highest booking increase in

the company's history

Relaunched the brand's loyalty program, "Crown & Anchor Society"

+15% in call volume through an

integrated media approach

+3% increase in brand consideration with breakthrough integrated creative campaign

Leveraged marketing to deliver a historic revenue year in wake of significant PR challenges and declining brand interest

In one year, significantly increased brand search interest by +30% driving more

organic traffic to site, creating

efficiencies in paid media spend and delivering increased YOY revenue

Created a unique brand positioning for this new player in the packaged goods category

Repositioned this iconic brand to attract millennial consumers uncomfortable with the deli counter

Creative and strategy for

Gevalia Kaffee and Oreo

+11.6% in sales for Five Below during a Q4 media test targeted at teens and tweens

+27% in site conversions after the redesign

of PartyCity.com

+7% in sales from shifting spend from mass channels into digital

Increased sales with Millennial and GenZ consumers through social media and brand activations

10+ customized media plans developed for regional wholesalers

in support of driving sales

36 weeks of positive comp sales for White Castle through "The crave is a powerful thing" campaign reversing an ongoing negative trend

+3% YOY sales through an insight-lead integrated campaign amidst major category declines

20 minutes was the amount of time it took to sell out of R-18 motorcycles during the industry’s first online pre-order event

Repositioned the brand for two distinct target audiences

Increased eCommerce revenue by

200% by improving site experience

and optimizing paid media spend