Over my career I’ve established a proven track record of driving results for some of the most recognized national and global brands. My favorite clients to work with are the ones that have a problem no one has been able to solve. I’m able to look beyond the obvious, provide actionable solutions and get clients their fair share.
To see these results in action, hover over the clients below.
Finding opportunity where others can't
FINANCIAL SERVICES
Created a unique brand positioning for this new player in the business deposits category
+22% increase in mobile banking users that moved costly transactions out of the financial centers and generating signifigant cost saving for the business
Relaunched radio program with new hosts, and modernized their content distribution to clients
Developed premium communications to high value audiences
TRAVEL & HOSPITALITY
+20% in January 2023 bookings – the highest booking increase in the company's history
Relaunched the brand's loyalty program, "Crown & Anchor Society"
+15% in call volume through an
integrated media approach
+3% increase in brand consideration with breakthrough integrated creative campaign
PACKAGED GOODS
Created a unique brand positioning for this new player in the packaged goods category
Repositioned this iconic brand to attract millennial consumers uncomfortable with the deli counter
Creative and strategy for
Gevalia Kaffee and Oreo
RETAIL
+11.6% in sales for Five Below during a Q4 media test targeted at teens and tweens
+27% in site conversions after the redesign of PartyCity.com
+7% in sales from shifting spend from mass channels into digital
SPIRITS & BEER
Increased sales with Millennial and GenZ consumers through social media and brand activations
10+ customized media plans developed for regional wholesalers in support of driving sales
QSR & FAST CASUAL
36 weeks of positive comp sales for White Castle through "The crave is a powerful thing" campaign reversing an ongoing negative trend
+3% YOY sales through an insight-lead integrated campaign amidst major category declines
AUTOMOTIVE
20 minutes was the amount of time it took to sell out of R-18 motorcycles during the industry’s first online pre-order event
Repositioned the brand for two distinct target audiences
